Bulpitt &Sons in Birmingham founders of brass established themselves in the latter part of the 19th century and in the early 20th century registered “The Swan Brand” under their name manufacturing domestic range of polished aluminum products that included kettles, frying pans, jelly moulds etc. In the 1920s they moved on to manufacture electrical appliances pioneering their first electric element.

Few other products of Swan worth mentioning would be hand blenders, mini choppers, electric knives, blenders, grinders etc.

Swan Automatic Breadmaker comes in white colour and has to its credit a removable lid with a viewing window, housing and lid made of superior quality plastic, multi baking modes, 12 different programs with provision to make jams and cakes, cool touch sides, delay timer, non-stick bread pan, fan assistance, keep warm function with a 2 year guarantee. The model that is available in the market is Automatic Breadmaker SB1010